Every Fleet Safety Program Should Have These

A fleet safety program isn’t simply a list of rules and regulations that help you maintain road compliance; the right program has policies in place to keep your drivers safe and prevent accidents before they happen.

Fleet vehicle accidents are among the most costly for businesses. Without a formal safety program, you may be putting the welfare of your employees and company at risk. 

In this article, we’ll discuss safety policies; how they work, what they look like, and why having a fleet safety program for your business is essential.

Why Rules Don’t Guarantee Fleet Safety

Accident prevention comes down to more than just rules.

Drivers are human, capable of making mistakes. They may fall victim to scenarios outside of their control, or may not always exercise good judgment themselves. 

Safety policies emphasize the importance of making safe decisions – it’s ultimately up to your training program and individual drivers to follow through.

What Is a Fleet Safety Policy?

A fleet safety policy is a set of rules and guidelines that address how a company’s vehicles should be operated, and how safety operations should be handled. They create standards that operators must follow to reduce the risk of injury or getting into an accident while on the job. 

Why Implement a Fleet Safety Policy?

Fleet safety policies come in a lot of forms, but always have one thing in common: definitive  rules and expectations that drivers must adhere to, many of which can mean the difference between success and disaster as a business. 

Below is a breakdown of three key reasons why every fleet should have a safety policy in place.

1. Prevention

The most obvious reason for having a safety policy is to promote good practices and reduce the risk of accidents. By providing a clear set of expectations and guidelines, you can ensure that your drivers are aware of what is required in order to operate safely.

2. Accountability

Safety policies hold your drivers accountable for their actions. If an accident does occur, you can refer to the policy to determine if negligence was a factor. This can help you to evaluate your drivers and determine whether further training is necessary.

3. Liability

Having a safety policy in place will reduce your financial liability if an accident occurs. Without one, your company could face serious legal and financial repercussions if it is discovered that the accident was preventable. 

Four Fundamental Elements of a Fleet Safety Policy

While most policies can – and in many cases, should – differ from one another, they should always cover the following four main areas: journey management, drugs and alcohol, distracted driving, and seatbelts. 

Journey Management

Journey management refers to the work that goes into supporting transport operations. This includes factors such as scheduling, pre and post-trip vehicle inspections, routes, and emergency procedures.  

It’s important to have this information outlined in your safety policy, as it will help ensure that all drivers are aware of what is expected and how to handle emergency situations.

Drugs and Alcohol

Even though the law requires drug and alcohol testing in many areas, it’s important to have a policy that outlines what is expected of your drivers, and the consequences of not following policy.  

This should include information on drug and alcohol testing, acceptable behaviour with regards to the consumption of alcohol or drugs, and how violations will be handled.

Distracted Driving

Distracted driving can significantly increase the risk of an accident. Your safety policy should outline what types of behaviour are considered “distracted”, and how violations will be handled. 

This includes things like using phones, eating or drinking, drowsiness while driving, and other distractions that can take a driver’s attention away from the road.

Seatbelts

All too many drivers disregard the use of seatbelts while on the road – and their actions can have deadly consequences. 

It’s essential that your drivers are aware of the importance of buckling up before every trip, and that you have a policy in place that outlines the consequences of not wearing a seatbelt.

Having a safety policy in place for your fleet is essential for keeping your drivers and the people around them safe. By being proactive, you can ensure that your business has the necessary procedures in place to reduce accidents on the road and stay competitive.

How to Get Drivers on Board with Dash Cams

Drivers and dash cams

You’ve done your research on dash cams, pulled the trigger and made the investment. Implementation is good to go and from here on it, it’s smooth sailing. In no time, you’ll have your drivers on board with dash cams, right?

Not always. As with anything new, there can be a learning curve, and even resistance, when it comes to getting drivers on board with dash cams. 

This article will explore why some drivers might hesitate when it comes to dash cams, and how you can help get your drivers on board with dash cams.

Why Would Your Drivers Take Issue With Dash Cams?

Context, insight, and even a little empathy are necessary to address dash cam resistance. Some of the top objections with dash cams include:

Dash Cams Are an Invasion of Privacy

Having a camera pointed directly at someone for hours on end can feel a bit intrusive. Only last year, an Amazon driver tendered his notice after it was announced that the online retailer would be implementing AI dash cams in their delivery vehicles, citing the move was “both a privacy violation, and a breach of trust.”

Solution: Let Drivers Know That Privacy is a Priority

If privacy is a big concern for your drivers, let them know that it’s a priority for your fleet as well. This could include ensuring that only authorized personnel have access to footage, and that footage is only used for legitimate purposes, such as investigating accidents or claims. Implementing policies and procedures like these will go a long way in gaining driver trust.

Drivers Will Feel Like They’re Not Part of the Process

While your drivers aren’t necessarily part of your day-to-day business operations and decision-making, simply announcing a roll-out for new technology without requesting any feedback or having a pilot program can make your staff feel as though they don’t have agency over their role.

Solution: Provide Transparency

If you’re worried about drivers being resistant to dash cams, ease into it. Start by rolling out the technology to a few select drivers, and see how they react. You can then use their feedback to make adjustments before rolling it out to the rest of your fleet. 

Let your drivers know why you’re using dash cams and how you plan to use the footage. Make clear your intentions, and remind them that you have their best interests at heart.

This gradual approach will give you a chance to work out any kinks, and it will also help build trust with your drivers.

Finally, it’s always a good idea to get feedback from your drivers. As primary users, they may have insights or suggestions on how to make the transition to using dash cams smoother. Don’t hesitate to reach out and ask for their input!

Dash Cams Will Catch Their Mistakes

Again, this is a valid concern. No one wants to get in trouble or be reprimanded for making a mistake, and having it all caught on camera can feel like too much pressure. 

Solution: Talk About the Benefits

One of the best ways to get drivers on board with dash cams is to simply talk to them about the benefits. 

Improved fleet safety, reduction in insurance rates, and peace of mind knowing that footage can be used to defend against false claims feel far less like you’re trying to catch your drivers in a “gotcha” moment. 

Dash Cams Will Negatively Affect Performance Reviews

If video footage is being used for performance reviews, drivers might take umbrage with dash cams, citing them as a means to limit career advancement.

Solution: Use Training and Education as a Solution, Not Surveillance

Get drivers on board with dash cams using training and education opportunities, as well as incentives for good driving performance. 

Whether you offer prizes, rewards or bonuses, positive reinforcement can put to rest any myths or misconceptions about dash cams, and it will also contribute towards a positive safety culture. 

Dash cams present a unique opportunity for partnership between you and your drivers, offering transparency and accountability on either side. Your drivers want to know that you have their safety and best interests at heart. They want to feel encouraged and appreciated.

Changing the language around implementation will make a big difference when getting your drivers on board with dash cams.

Provided you’ve given your drivers adequate time to prepare for the transition, they too will come to see dash cam technology as a benefit — possibly even an asset — to their work on the road.

driver, fleet, transportation, training, driver shortage, zenducam, gofleet, zenscore

GoFleet Can Help You Hire (And Keep) Drivers – Here’s How.

According to the American Transportation Research Institute’s (ATRI) 2021 Critical Issues in the Trucking Industry report, fleets still list driver shortage as a top concern. Second on the list is driver retention, proving that it takes more than a competitive salary to attract and maintain a top-tier roster of professional drivers.

 

Thankfully, GoFleet has a number of resources to help mitigate driver shortage. By leveraging ZenScore, ZenduCAM and our managed service, we can help you recruit — and retain — the best drivers for your fleet.

 

The Driver Shortage

 

The trucking sector has undergone a period of belt-tightening, particularly with regards to the shortage of available drivers. The reasons are nuanced, but the end result is a deficit of available — and skilled — truck operators.

 

The pandemic has contributed to a massive imbalance of supply and demand. Drivers are hesitant to return to work due to the pandemic, or struggling to find licensing bureaus and training schools that remained open during lockdown. The result was a surge in freight volume with a drastically reduced headcount of qualified drivers, and a potential backlog of potential drivers waiting to be certified.

 

Retirements, layoffs and career changes represent another layer of lowered headcount. The average age of a truck driver is 46 (compared to 42 for all workers) and private fleet drivers can average 57 years old. With truck operators retiring faster than they can be replaced, fleet managers are left short-staffed and struggling to recruit suitable candidates.

 

Drivers are also changing careers, looking to replace their time behind the wheel with other swelling industries such as warehousing and construction. According to BLS, there have been roughly 43,000 construction jobs added to the construction industry since June. 

 

While we can’t make recommendations about wages and salaries, GoFleet can show you how our end-to-end digital fleet solutions can help you with consistency, transparency and safety; three pillars upon which you can build a stellar team of drivers.

 

Build a workplace safety culture

 

If you can effectively connect culture and safety, you’ll be more likely to boost retention. A positive corporate safety culture engages drivers by emphasizing that their actions matter. On the road, dash cams and telematics data help engage drivers on their routes by identifying risky behaviour, providing live coaching and reinforcing compliance regulations.

 

You should be clear and consistent with corporate messaging: safety is your top priority. Reinforce the connection between a driver’s behaviour and the fleet’s reputation, and make safety a part of every operation and branding opportunity, on and off the road.

 

Connect with technology

 

Compliance rules, such as the ELD mandate, require drivers to monitor their hours of service (HOS) Investing in dash cam technology makes your drivers daily routine easier, safer, and more productive. When drivers feel supported, not surveilled, they’re more likely to stay at their job.

 

For example, ZenduCAM provides live HD streaming to identify accidents or incidents with real-time transmission of images, GPS location tracking and driving behaviour data. ZenduCAM can help you track your drivers’ hours of service as well as their CSA scores. Smarter routing and scheduling can make trips more efficient, bringing your drivers home more often, contributing to their overall job satisfaction and aiding your business in retaining your drivers.

 

Reward your top performers

 

As part of our Managed Service offering, you can view the performance of your drivers at a glance with our built-in points system and break down the performance of each driver individually in detailed scorecards.

 

Identify your best drivers through this driver score program. This scorecard tells your drivers where they rank, and what they have to do to achieve the next reward level. By changing the narrative from punishing “bad” behaviour to rewarding good driving habits, your drivers are less likely to see dash cams as invasive or punitive.

GoFleet’s ZenScore creates quantifiable assessments on driving behaviour by identifying dangerous driving habits and optimizing the efficiency of your fleet. This interactive dashboard and driver scoring system monitors violations while incentivizing drivers to improve performance through contests and KPI metrics. Offer bonuses to individuals with high safety scores to help with retention, or try gamification to keep your fleet engaged.

 

Help optimize their routes

 

A common refrain from drivers leaving the trucking industry is the desire to be at home with their loved ones on a more regular basis (hence the move to more stationary industries such as construction.)

 

Using a custom mapping solution such as ZenduMaps, you can configure your maps to show data such as road status, vehicle location, weather reports and compliance times. Work with your fleet to optimize their routes, shorten trips and reduce the amount of time spent on the road while still managing operations efficiently. 

 

Improve training

 

Ongoing communication between you and your drivers is essential to reducing errors and improving efficiency. A great tool to help improve effective and continuous communication is ZenduLearn, an innovative training solution that leverages an online course hub to provide the skills and resources your drivers need.

 

Having detailed insights about each driver’s behaviour allows training to be tailored to each specific individual based on what they need to improve on. The application offers completion tracking and personalized learning, automating the most common tasks of employee training, such as marking quizzes, sending notifications for incomplete training modules, and issuing certifications. The centralized platform also allows you to keep track of every driver’s progress so you can maintain a strong learning environment within your team. 

 

Conclusion

 

According to FreightWaves magazine, the average cost of turnover is $11,500 per driver. High-performing truck drivers are an asset and an incredibly valuable resource to any business. Their role requires constant and heightened awareness and good judgement. 

 

Discover how to use industry-leading telematics, dash cams and managed service solutions to help you improve operational efficiency, enhance safety and create a lineup of exemplary drivers. Schedule a free demonstration today, and let us take you team to the next level.