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What Is Telematics? An In-Depth Look

In the most general terms, telematics is the fusion of telecommunications (e.g. phone lines and cables) and informatics (computers) to create a holistic overview of one’s enterprise. Most often, telematics solutions are applied to commercial fleets, automating and leveraging the collection of GPS data across any number of assets.

While certainly not a new industry, the telematics field stands at the precipice of massive growth opportunities. The following is GoFleet’s primer guide on telematics; we’ll show you how it works, the types of data sets that are collected, and how to harness the power of telematics to increase your productivity and profitability. 

 

How did telematics start?

 

The digital science of merging telecommunications channels with information technology (or informatics) began In the 1960s, when The Department of Defense in the U.S. developed GPS — the Global Positioning System. GPS was created specifically to trace the movement of their domestic military assets and improve internal communications.

As the internet expanded, more telecommunications networks went up, transferring data in real-time and enabling information to travel remotely, automating the capture of detailed data for a variety of purposes. Telematics was also made possible due to technological breakthroughs in machine-to-machine communication (M2M) — highly intelligent computer devices that gather and analyze mass data to manage real-world systems.

Today, vehicle telematics integrates wireless communications, GPS navigation, third-party software platforms, hands-free cell phones, automatic driving assistance systems and message encryption. Telematics systems can report on a vehicle’s speed, idling, tire pressure, driver habits, engine fault codes, collision detection and much more.

Added to the tracking device hardware, GoFleet’s software platform, AI algorithms and other patented knowledge allows for accuracy, quality and protection of GPS and other data transference. Known as ‘curve-logging’, this allows our software to discard unnecessary information, while preserving and logging the most useful vehicle maintenance data.

 

How telematics works

 

With regards to fleet tracking, vehicles equipped with Vehicle Tracking Devices; small, durable black boxes that provide superior GPS and asset tracking technology. These telematics devices often plug into an OBD II or CAN-BUS port in the vehicle. Paired with a SIM-card and on board modem, the units enable constant communication across all cellular networks.

The asset tracking, vehicle information recording, and communications transmission devices involved in telematics logging include the following key components:

  • GPS receiver
  • Engine interface
  • SIM card
  • Accelerometer
  • Buzzer or other audio messaging
  • Interface for input/output (expander port)

The devices then retrieve and record an enormous amount of data generated by a vehicle, and transmit that data through cloud technology, providing fleet towners with dashboard reports and command-centre visibility into their operations.

Since telematics devices connect to a vehicle’s sensors and hardware, the type of data they process and analyze includes:

  • Real-time GPS positioning
  • G-force and vehicle speed, measured by a built-in accelerometer
  • Trip distance, routing and time
  • Idling time records
  • Fuel consumption
  • Harsh braking, hard cornering, rapid acceleration and other bad driving habits
  • Seat belt usage
  • Vehicle faults, engine light information and other engine data
  • Battery voltage and vehicle temperature
  • Service reminders and other vehicle maintenance warnings

All of that data is captured, encoded and then transmitted through fleet management software. It is then decoded for authorized, preprogrammed users, allowing for secure transmission of actionable data to IP addresses or cell phones.

This provides the command-centre data needed for generating, viewing and exporting dashboard reports. Business intelligence insights can even create driver scorecards — identifying safe drivers, speeding incidents, or opportunities for scheduled maintenance.

 

Telematics in fleet management

 

Telematics has become an essential tool for commercial and government fleet management. In addition to tracking major assets across the globe using GPS, advances in machine learning and data analytics mean improved fleet performance and productivity. Fleets can even use benchmarking measures to compare safety, fuel consumption or other standards against similar fleets.

One indispensable feature of telematics in fleet management is the creation of advanced analytic comparisons. This provides fleet managers with hard data that can be used to identify optimal travel routes, deter theft and protect assets.

Though telematics data can be stored and sent from closed-vehicle systems, most often a fleet’s telematic technology is shared through open platforms via proprietary software. This allows businesses to integrate other hardware, after-market accessories, and third-party apps for greater efficiency, expandability and insight into business operations, while retaining data privacy.

As telematic devices continue to improve, the most popular telematics integrations for fleet management currently include:

In fact, vehicle security and identification sensors have improved so much that fleets can now authenticate a driver’s identity before they are able to start the vehicle.

Every day, more businesses, nonprofits and government agencies move toward the hard data and superior protection that telematics affords. According to Allied Market Research, the automotive telematics market was valued globally at $50.4 billion in 2018. By 2026, experts believe it will reach $320 billion. 

The benefits of telematics are self-evident; they offer diagnostic tools that prolong the life of vehicles, warn of pending issues and identify areas of concern. Telematics contribute to ROI and savings so exponentially, Verizon recently wrote: “32% of fleets using fleet management technology achieved a positive ROI in less than a year,” sharing this and more data points in their 2021 Fleet Technology Trends Report.

Industries currently employing telematics for their fleet tracking include:

 

The benefits of telematics for commercial fleets

 

The applications for telematics cannot be understated; it harnesses a rich ecosystem of information — from granular drivetrain details to post-collision reconstruction of driving events — ensuring the health of your vehicle and the safety of everyone on the road.

 

Safety tracking:

 

Fleet managers can use telematics to monitor the speed and location of their vehicles, as well as ensure that drivers employ good driving habits now and in the future. In the event of an accident, telematics can help identify who was at fault and what the road conditions were prior to the event, ensuring the safety of their drivers and preventing future incidents.

 

Maintenance:

 

By understanding the entire operational life cycle of their vehicles, including hours of service (HOS), warranty recovery and preventative maintenance scheduling, managers can find areas of improvement and identify problems before they occur.

 

Insurance:

 

Insurance companies can leverage telematics data to assess risk factors within a fleet and adjust premiums accordingly. Factors such as accidents, fuel consumption and engine wear can all determine — and possibly lower — insurance rates for your fleet.

 

GoFleet telematics support

 

GoFleet and our trusted partners have identified seven key areas where fleet management receives the greatest direct advantage from telematics support:

  1. Improved Productivity: Using real-time GPS tracking and automatic trip reporting, fleets can greatly improve dispatching, routing, ETA notification and customer service.
  2. Increased Safety: In-vehicle driver coaching alerts to drowsiness or other risky driver behaviours; collision reconstruction and theft location notifications help protect your assets.
  3. Optimization of Fleets: Streamlining vehicle servicing with predictive maintenance and remote diagnostics improves fuel management, driver habits and vehicle integrity.
  4. Fleet Compliance: Automates FTA reporting, inspections and compliance logging.
  5. Platform Integration: Makes sure all your mobile asset apps and equipment communicate seamlessly, integrating camera, sensors, CRM technology and more.
  6. Adaptable Sustainability: Reduces the environmental impact of carbon emissions, adapts to emerging power sources, and analyzes the cost effectiveness of electric vehicles.
  7. Insurance Premiums: Because fleets can now share their safety compliance data as proof with insurance companies, risk assessments often generate lower premium costs.

 

The future of telematics

 

As GPS tracking systems and M2M technologies advance, the Internet of Things (IoT) continues to grow; every advance made brings us closer to the edge of a telematics revolution. From enhanced collection and capture of intelligence data to performance benchmarking and reporting for fleet optimization, the future of telematics is bright. Contact your GoFleet consultant to discuss how telematics can bring tomorrow’s technology to your fleet, today. 

Driver Turnover: How Telematics Can Reduce It

Just like in any industry, even some of the largest transportation companies encounter turnover. However, in recent years the discussion of employee turnover and the need to counter it has grown due to increasing rates. In 2019, it was reported that in the third quarter, large U.S. fleets saw driver turnover increase by 9% to reach 96%. With such high rates, it shows that fleets must work even harder to encourage employee growth and encourage drivers to stay. Recently, fleets of various sizes are starting to look at how telematics and new technology can help combat high driver turnover. 

 

Telematics Solutions To Reduce High Driver Turnover  

 

With job expectations changing and technology advancing, many have found that telematics could be a solution to combating high driver turnover

 

Focusing On Optimization And Task Streamlining 

 

When looking at the transportation industry and the need to reduce employee turnover, it’s important to use new technology to make work more efficient or enjoyable for drivers. One way this is being approached is by employers who are utilizing technology to their advantage. Specifically by implementing and introducing tools to increase productivity and simplify tasks. 

 

For example, using management and automation solutions to reduce much of the repetitive or administrative tasks that drivers must complete. This can be seen through electronic logging devices (ELDs) like the Geotab Drive ELD that automatically records and produces logs about driving history or even solutions like ZenduWork that quickly optimizes dispatching routes and allows for work orders to be completed electronically. When tasks are simple to complete, many drivers could begin to feel efficient and happy with fewer challenges to overcome. 

 

Focusing On Training And Support 

 

Another approach to combating driver turnover is maintaining a workplace that focuses on boosting employee skills. Specifically by ensuring that drivers will always be provided with new training opportunities and coaching support to ensure they’re driving safely. When this option is available many drivers can feel a sense of connection and positive morale as they see their employer wanting to help them succeed! Thus, prompting a satisfied (and more skilled) workforce! This is seen by implementing software solutions such as ZenScore, an interactive training dashboard that encourages safe and efficient driving habits throughout fleets. The solution allows fleet managers to not only create and set up training modules to boost skill and learning but can act as a tool for measuring KPIs and productivity automatically and electronically. 

 

Focusing On Rewards And Culture 

 

The final approach that many fleets are taking to attempt to reduce driver turnover is offering rewards and maintaining a positive workplace culture. As many drivers can be on the road alone for hours or even days, it’s important to keep their work morale high! Forgoing this may result in drivers feeling disconnected, unmotivated or even unwilling to stay with the company. To help combat each of these issues, some fleet managers are doing the following:

 

  • Measuring KPIs and coordinating friendly competitions that offer rewards to those who meet and excel past set criteria. For example, holding weekly or monthly contests that reward the driver who speeds the least. 
  • Offering additional paid time-off, increased pay wages or gift card bonuses for drivers who are going above and beyond driving expectations. For example, rewarding the safest driver each quarter with some sort of incentive. 
  • Encouraging social connection and positive culture with drivers on the road by organizing company events so they feel part of a team. 

 

For many fleet managers, they could be feeling pressure to change their workplace in order to try to combat any high driver turnover that they may be facing. In times like this, it’s critical to implement the right processes and procedures to keep drivers happy, productive and satisfied with their current position. As you have read, in some circumstances technological solutions can help with this. If you’re interested in learning how certain telematics solutions such as electronic logging devices, ZenScore, or ZenduWork may be able to positively influence your fleet, contact us today!