{"id":21283,"date":"2018-05-16T09:00:27","date_gmt":"2018-05-16T13:00:27","guid":{"rendered":"https:\/\/www.gofleet.com\/?p=21283"},"modified":"2023-09-08T17:34:48","modified_gmt":"2023-09-08T21:34:48","slug":"sales-101-farmer-gps-tracking","status":"publish","type":"post","link":"https:\/\/www.gofleet.com\/sales-101-farmer-gps-tracking\/","title":{"rendered":"Sales 101: How to Sell Farmer GPS Tracking"},"content":{"rendered":"

Is it possible to sell farmer GPS tracking? For a long time, I didn\u2019t believe that anyone can sell farmer GPS tracking. Here\u2019s a sales story.<\/p>\n

One of my earliest job duties was cold calling companies. Often, I was the first point of contact between customers and GoFleet. I became good at connecting to people from different industries. However, farming was not one of them!<\/p>\n

I got rejected time and time again whenever I tried calling farms. I wasn\u2019t quite sure what I was doing wrong. Usually I would hear, \u201cWe\u2019re not interested because all of our equipment is close to the farm so we know everyone is\u201d.<\/p>\n

For a while, I gave up on calling farms. Then, over the past year, a lot of farms started contacting us to get more info. I realized that farmer GPS tracking was indeed in demand!<\/p>\n

So what was I doing wrong<\/a>? After talking to farmers and understanding their needs, I realized that I wasn\u2019t educating farms on the correct topics.<\/p>\n

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The secret to selling farmer GPS tracking is to educate farms on the correct topics, including:<\/p>\n

Theft<\/h2>\n

While it\u2019s true that farmers don\u2019t drive their vehicles very far, thieves will!<\/p>\n

One of the unfortunate farming challenges is protecting equipment from theft. Recently in the news, a farmer caught another farmer for stealing their equipment. How? The farmer found their equipment on the thief\u2019s farm.<\/p>\n

Even though the victim got money from lawsuit claims, it would have been nicer to recover the equipment right after it\u2019s stolen! Farmers lose much more money from losing productivity and replacing vehicles.<\/p>\n