{"id":21468,"date":"2018-06-13T09:00:51","date_gmt":"2018-06-13T13:00:51","guid":{"rendered":"https:\/\/www.gofleet.com\/?p=21468"},"modified":"2023-12-09T23:52:31","modified_gmt":"2023-12-10T04:52:31","slug":"marketing-ideas-gps-fleet-monitoring","status":"publish","type":"post","link":"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/","title":{"rendered":"3 Slick Marketing Ideas Using GPS Fleet Monitoring"},"content":{"rendered":"<p>Welcome to the world of marketing and GPS fleet monitoring! In this post, we will discuss some slick marketing ideas with GPS fleet monitoring.<\/p>\n<h2>What is marketing?<\/h2>\n<p>First of all, let\u2019s start with marketing. Here\u2019s a quick question &#8211; what does marketing mean to you?<\/p>\n<p>Most people would link marketing with ads or coupons. While ads and coupons does fall within marketing, marketing is not just about advertisements!<\/p>\n<p>Marketing is about maintaining a relationship between a business and its partners. In other words, marketing includes creating new products, finding new customers, and keeping customers happy.<\/p>\n<h2>How does GPS for fleets help marketing?<\/h2>\n<p>In 2018, a lot of fleets are using <a href=\"https:\/\/www.gofleet.com\/product\/gps-vehicle-tracking-device\/\">GPS fleet monitoring<\/a> to boost their marketing initiatives. For instance, 3 ideas include:<\/p>\n<ul>\n<li>Engaging company drivers with in-house contests<\/li>\n<li>Creating a new product line, and<\/li>\n<li>Acting on customers with geofences.<\/li>\n<\/ul>\n<p>Let\u2019s discuss each idea.<\/p>\n<h2>Idea 1: Engaging Company Drivers<\/h2>\n<p><strong>Marketing Challenge:<\/strong> Attracting and retaining talent.<\/p>\n<p>One of the biggest <a href=\"https:\/\/www.gofleet.com\/do-i-need-a-fuel-management-system-2\/\">fuel management<\/a> challenges is finding and keeping good drivers. For instance, consider a recent study. By 2020, Canada is expected to have a shortage of 33,000 drivers. This is because older drivers are retiring and fleets are struggling to fill the gap. Hence, fleet managers are scrambling to find new ideas to keep good drivers.<\/p>\n<p><strong>Solution:<\/strong> Using data to engage drivers.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-21473\" src=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers.png\" alt=\"\" width=\"1024\" height=\"614\" srcset=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers.png 1024w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-300x180.png 300w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-768x461.png 768w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-762x457.png 762w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-708x425.png 708w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-390x234.png 390w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-840x504.png 840w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-600x360.png 600w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-252x151.png 252w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-33x20.png 33w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-405x243.png 405w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Engaging-Drivers-84x50.png 84w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>One trucking company used telematics to build relationships and run contests with drivers.<\/p>\n<p>Firstly, fleet managers used data to market towards the drivers. \u201cWe feel that a lot of companies are missing the potential of GPS fleet monitoring,\u201d explained a manager. \u201cRather than focusing on punishing drivers, we used telematics to monitor things like driver birthdays, job anniversaries, and so on. We then used this data to build our family culture by celebrating employees on internal newsletters.\u201d<\/p>\n<p>Secondly, fleet managers used telematics to incentivize drivers with contests. \u201cWe ranked drivers according to contest rules, like who drove the safest or who saved the most fuel,\u201d said the manager. \u201cDrivers enjoyed competing for gift cards and company recognition.\u201d<\/p>\n<h2>Idea 2: Creating a New Product<\/h2>\n<p><strong>Marketing Challenge:<\/strong> Standing out within an industry.<\/p>\n<p>Auto insurance marketers face a tough challenge. The industry is repetitive; most insurers offer the same plans, just at different rates. Because of the competition, marketers have to think outside the box to stand out against the crowd.<\/p>\n<p><strong>Solution:<\/strong> Using telematics to make a new product.<\/p>\n<p><iframe title=\"Is telematics the future of car insurance? | Companies\" width=\"599\" height=\"337\" src=\"https:\/\/www.youtube.com\/embed\/O8jtmxNYJ40?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Some insurers, however, are finding success by creating \u201cpremium pricing\u201d plans with telematics. Here\u2019s how the idea works.<\/p>\n<p>First, insurance companies install tracking devices into their customer\u2019s vehicles. Second, these devices track driver safety habits. Finally, the devices create reports to indicate <a href=\"https:\/\/www.gofleet.com\/product\/zenscore-kpi-dashboard\/\">driver performance<\/a>. In the end, everyone wins. Why?<\/p>\n<p>On the driver side, good drivers are rewarded with steep discounts. It\u2019s a big incentive for them! On the insurer side, the company discourage risky drivers from their portfolio. As a result, the company saves on payouts.<\/p>\n<h2>Idea 3: Acting on Customers<\/h2>\n<p><strong>Challenge:<\/strong> Communicating with customers on-the-go.<\/p>\n<p>A big challenge for on-the-go businesses is communicating with potential customers. For instance, a company started a non-profit recycling project where customers trade used electronics for other goods at certain sites. How can marketers remind customers to show up when the truck shows up?<\/p>\n<p><strong>Solution:<\/strong> Using geofence alerts with an email and social campaign.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21474\" src=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone.png\" alt=\"\" width=\"773\" height=\"396\" srcset=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone.png 773w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-300x154.png 300w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-768x393.png 768w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-762x390.png 762w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-708x363.png 708w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-390x200.png 390w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-600x307.png 600w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-252x129.png 252w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-33x17.png 33w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-405x207.png 405w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/Zone-84x43.png 84w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>In this case, marketers used a geofence within a marketing campaign. Before we dive into how the campaigned worked, let\u2019s discuss geofences. Geofences are a powerful GPS monitoring tool where users can draw zones on a map. With geofences, users get a vehicle\u2019s estimated time of arrival (ETA) to a location and get alerts when vehicles arrive to the location. Now, how did marketers use this tool?<\/p>\n<p>There were a few steps:<\/p>\n<ol>\n<li>First, marketers created a customer list by promoting the recycling initiative. Potential customers then registered on email and social media lists.<\/li>\n<li>Next, marketers used web analytics to categorize customers into different locations. Each location is then assigned to the nearest geofence.<\/li>\n<li>Finally, as the truck approaches the geofence, the marketing team automated emails to tell customers that their truck is arriving in a few hours.<\/li>\n<\/ol>\n<p>As a result of geofencing, the marketers improved communication with potential customers and increased their recycling drive success!<\/p>\n<h5><strong>Links<\/strong><\/h5>\n<h5><a href=\"http:\/\/www.ey.com\/Publication\/vwLUAssets\/The_quest_for_Telematics_4.0\/$File\/The_quest_for_Telematics_4_0.pdf\">EY: The Quest for Telematics 4.0<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the world of marketing and GPS fleet monitoring! In this post, we will discuss some slick marketing ideas with GPS fleet monitoring. What is marketing? First of all, let\u2019s start with marketing. Here\u2019s a quick question &#8211; what does marketing mean to you? Most people would link marketing with ads or coupons. While [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":21478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,39],"tags":[],"class_list":["post-21468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-competitive-edge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Marketing Ideas Using GPS Fleet Monitoring | GoFleet Blog<\/title>\n<meta name=\"description\" content=\"Welcome to the world of marketing and GPS fleet monitoring! In this post, we will discuss some slick marketing ideas with GPS fleet monitoring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Marketing Ideas Using GPS Fleet Monitoring | GoFleet Blog\" \/>\n<meta property=\"og:description\" content=\"Welcome to the world of marketing and GPS fleet monitoring! In this post, we will discuss some slick marketing ideas with GPS fleet monitoring.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFleet Tracking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoFleet\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-13T13:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-10T04:52:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/marketing-GPS-fleet-monitoring.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimmy Song\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gofleet\" \/>\n<meta name=\"twitter:site\" content=\"@gofleet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimmy Song\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/\"},\"author\":{\"name\":\"Jimmy Song\",\"@id\":\"https:\/\/www.gofleet.com\/#\/schema\/person\/633dfa8fdb808cd8fd144cab18b566d7\"},\"headline\":\"3 Slick Marketing Ideas Using GPS Fleet Monitoring\",\"datePublished\":\"2018-06-13T13:00:51+00:00\",\"dateModified\":\"2023-12-10T04:52:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\/\/www.gofleet.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/marketing-GPS-fleet-monitoring.jpg\",\"articleSection\":[\"Blog\",\"Competitive Edge\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/\",\"url\":\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/\",\"name\":\"3 Marketing Ideas Using GPS Fleet Monitoring | GoFleet Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.gofleet.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gofleet.com\/marketing-ideas-gps-fleet-monitoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2018\/05\/marketing-GPS-fleet-monitoring.jpg\",\"datePublished\":\"2018-06-13T13:00:51+00:00\",\"dateModified\":\"2023-12-10T04:52:31+00:00\",\"description\":\"Welcome to the world of marketing and GPS fleet monitoring! 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