{"id":34406,"date":"2021-10-07T16:20:32","date_gmt":"2021-10-07T20:20:32","guid":{"rendered":"https:\/\/www.gofleet.com\/?p=34406"},"modified":"2024-11-19T11:02:29","modified_gmt":"2024-11-19T16:02:29","slug":"how-to-talk-to-your-drivers-about-the-benefits-of-ai-dashcams","status":"publish","type":"post","link":"https:\/\/www.gofleet.com\/how-to-talk-to-your-drivers-about-the-benefits-of-ai-dashcams\/","title":{"rendered":"How To Talk To Your Drivers About The Benefits Of AI Dashcams"},"content":{"rendered":"
As a fleet manager, you\u2019re aware that installing commercial AI dashcams<\/a> will greatly improve your business; eliminating inefficiencies, reducing accidents and offering incentives for positive driving behaviours.<\/span><\/p>\n <\/p>\n Why then, are many drivers resistant to, or in some cases outright rejecting, the implementation of dashcams? Back in March, a <\/span>driver for Amazon<\/span><\/a> tendered his notice after it was announced that the online retailer would be implementing AI dashcams in their delivery vehicles, citing the move was \u201cboth a privacy violation, and a breach of trust.”<\/span><\/p>\n <\/p>\n Sadly, many drivers feel the same. Fleet managers are facing a large percentage of dissatisfied drivers, and even reporting scenarios where a driver will place a sticker over the camera lens to ensure their face can\u2019t be tracked. There is a general perception that dashcams create an almost dystopian<\/span> ecosystem of distrust<\/span><\/a>, when in reality, the opposite is true. In this post, we discuss how to create messaging that overcomes the most common objections, so you too can foster goodwill among your drivers and create an environment of trust.<\/span><\/p>\n <\/p>\n <\/p>\n According to the American Trucking Association (ATA), trucks are only at fault about <\/span>26% of the time<\/span><\/a> in the event of light vehicle\/truck accidents, yet trucks get far more blame \u2014 closer to 80% to be exact. In this light, it is key to position dashcams to your drivers as an opportunity, rather than a hindrance, to performance and safety. AI dashcams can upload high-resolution video footage automatically and within minutes, allowing you to exonerate your drivers from false claims or no-fault incidents, bypass insurance claims and avoid costly payouts.<\/span><\/p>\n <\/p>\n Rather than being perceived as \u201cBig Brother\u201d, you might position yourself as someone who is looking out for your drivers, someone who can protect and support the fleet in the event of a collision. Click <\/span>here<\/span><\/a> to see dashcam footage that could exonerate the driver.<\/span><\/p>\n <\/p>\n Collisions are incredibly expensive (the average collision costs a company upwards of <\/span>$91K<\/span><\/a>) and can affect a drivers\u2019 Compliance, Safety and Accountability (CSA) scores, as well as your bottom line. Having access to video evidence in real-time can save you money while protecting your drivers.<\/span><\/p>\n <\/p>\n <\/p>\n Coaching can tend to be reactive, the result of a ticket, accident or bad driving behaviours. AI dashcams can actually make coaching a proactive experience. With automatically-uploaded video footage, managers can coach drivers with accuracy, increasing accountability and consistent driving behaviour.<\/span><\/p>\n <\/p>\n Because\u00a0 dashcams offer incident detection in real-time, drivers can adjust their driving with in-cab alerts and prevent accidents before they happen. The dashcam platform you select should provide safety workflows<\/a>, online tools and efficiencies to keep you drivers safe and accountable.<\/span><\/p>\n <\/p>\n <\/p>\n Did you know that a well-placed rewards program can help you retain drivers while incentivizing good driving habits<\/a>? Do your <\/span>drivers<\/span><\/i> know? Efficient coaching should follow with robust incentives that will not only encourage your drivers to tolerate dashcams, but to actively engage with them.<\/span><\/p>\n <\/p>\n According to the ATA, driver turnover was at 92% in 2020, and reported the cost of replacing a driver to average $12K. From digital driver safety scorecards to gift cards, gamifying your rewards program can help you lower turnover and associated hiring costs. Driver reward programs also bolster training, improve your fleet culture, and improve driver behaviour, morale and motivation.<\/span><\/p>\n <\/p>\nSafety vs. Surveillance<\/span><\/h2>\n
Coaching vs. Complaining<\/span><\/h2>\n
Reward vs. Reproach<\/span><\/h2>\n