{"id":34699,"date":"2022-01-18T16:57:11","date_gmt":"2022-01-18T21:57:11","guid":{"rendered":"https:\/\/www.gofleet.com\/?p=34699"},"modified":"2024-11-10T08:44:15","modified_gmt":"2024-11-10T13:44:15","slug":"ai-in-the-drivers-seat-the-beginners-guide-to-facial-recognition-and-adas","status":"publish","type":"post","link":"https:\/\/www.gofleet.com\/ai-in-the-drivers-seat-the-beginners-guide-to-facial-recognition-and-adas\/","title":{"rendered":"AI in the Driver\u2019s Seat: The Beginner&#8217;s Guide to Facial Recognition and ADAS"},"content":{"rendered":"<p>Most car accidents are the result of human error. According to <a href=\"https:\/\/www.brake.org.uk\/files\/downloads\/Reports\/Direct-Line-Safe-Driving\/In-vehicle-distraction-Direct-Line-Safe-Driving-Report-2019.pdf\">Brake Road Safety Charity<\/a>, The most common distractions are physical (smoking, eating), visual (looking at other people or objects), mental (thinking about things other than driving), and auditory (music, listening to your phone).<\/p>\n<p>If you are a fleet manager, your vehicles, assets and drivers represent a considerable investment. As the requirements of your fleet continue to evolve, it\u2019s more important than ever to protect your investments and maximize the efficiency of your business.<\/p>\n<p><a href=\"https:\/\/www.gofleet.com\/does-your-fleet-need-an-advanced-driver-assistance-system\/\">Advanced Driver Assistance Systems (ADAS)<\/a> are quickly becoming a must-have for any operation that involves commercial vehicles. ADAS act as a second pair of \u201ceyes\u201d; they are safety systems that remove the human error component when operating a vehicle. ADAS aims to reduce the possibility of death and injury by:<\/p>\n<ul>\n<li>Detecting and avoiding pedestrians<\/li>\n<li>Recognizing traffic signals<\/li>\n<li>Detecting blind spots<\/li>\n<li>Warning and correcting the driver about lane departures<\/li>\n<li>Applying automatic emergency brakes<\/li>\n<\/ul>\n<p>Artificial Intelligence (AI) is a critical component of ADAS technology and works synergistically to create a driving experience that is safe, secure, and efficient. ADAS algorithms are based on visual perception, making them virtually indispensable to drivers and vehicle manufacturers alike.<\/p>\n<p>In this post, we&#8217;ll explore how <a href=\"https:\/\/www.gofleet.com\/product\/zenducam-adas\/\">ADAS and AI dash cams<\/a> can help keep your drivers safe while positively impacting your bottom line.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-34705 size-blog-post-image\" src=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-600x289.png\" alt=\"\" width=\"600\" height=\"289\" srcset=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-600x289.png 600w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-300x144.png 300w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-1024x493.png 1024w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-768x370.png 768w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-762x367.png 762w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-708x341.png 708w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-390x188.png 390w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-840x404.png 840w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-252x121.png 252w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-33x16.png 33w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-1280x616.png 1280w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-405x195.png 405w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24-84x40.png 84w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/Monthly-updat-24.png 1350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>AI Facial Recognition<\/h2>\n<p>To that end, AI facial recognition, such as that found in dash cameras, aids drivers in staying alert and focused when they\u2019re on the road by detecting distractions such as fatigue or cell phone use. In the event of a distraction, the system will deliver a visual and\/or audio alert in real-time to bring the driver\u2019s focus back to the road ahead.<\/p>\n<p>With regards to reducing driver fatigue, AI facial recognition uses cameras that scan the driver\u2019s eyelids and the retina to monitor alertness. When a driver falls asleep, the retinas become darker and less responsive when exposed to light changes. Within the first few seconds, the system notifies the driver with an alarm.<\/p>\n<h2>Why ADAS Technology Matters<\/h2>\n<p>As car manufacturers race towards automation, their commercial truck counterparts are starting to catch up, though there\u2019s still a considerable distance between them. AI dash cams are the most advanced way to protect drivers while reinforcing positive driving behaviours and compliance on the road.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34706 size-blog-post-image\" src=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-600x250.jpg\" alt=\"\" width=\"600\" height=\"250\" srcset=\"https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-600x250.jpg 600w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-300x125.jpg 300w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-1024x427.jpg 1024w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-768x320.jpg 768w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-762x318.jpg 762w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-708x295.jpg 708w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-390x163.jpg 390w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-840x350.jpg 840w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-252x105.jpg 252w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-33x14.jpg 33w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-1280x533.jpg 1280w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-405x169.jpg 405w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner-84x35.jpg 84w, https:\/\/www.gofleet.com\/wp-content\/uploads\/2022\/01\/commercial-dashcam-transformation-banner.jpg 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>Safety<\/h3>\n<p><a href=\"https:\/\/www.axa.co.uk\/contentassets\/f1e58a02b8e8489c8966faaaea8c4139\/venturer_report_2018.pdf\/\">A recent study<\/a> found that even 1.5 seconds of warning could potentially prevent 90% of collisions. The potential for reducing accidents on the road makes ADAS essential. By scanning the road ahead for potential hazards, an ADAS can provide reliable tracking, video evidence and protection for your fleet, your assets and your brand.<\/p>\n<h3>Authentication<\/h3>\n<p>AI facial recognition has the capacity to identify any driver employed with your fleet. Each time a driver enters an enabled vehicle, the system \u201crecognizes\u201d them and gives them access to the vehicle. This reduces potential theft or unauthorized use of company property.<\/p>\n<h3>Training<\/h3>\n<p>AI dash cams provide full transparency between drivers and fleet managers, offering the opportunity to coach in real-time and encourage learning from past behaviours to improve future outcomes.<\/p>\n<h3>Time-Saving<\/h3>\n<p>AI dash cams will only provide data to fleet managers based on the triggers they specify. No more wading through hours of dash cam footage to find a single event. Alerts are sent in real-time, as events happen, and provide immediate footage to either exonerate or train your driver.<\/p>\n<h3>Cost Savings<\/h3>\n<p>When you know where your assets are, you can reduce the likelihood of theft or loss. AI dash cams and ADAS can help reduce a list of costs attributed to running your fleet, including:<\/p>\n<ul>\n<li>Insurance claims and liability in the event of an accident<\/li>\n<li>Maintenance costs associated with harsh driving<\/li>\n<li>Repairs as a result of maintenance or accidents<\/li>\n<li>Compliance fines<\/li>\n<li>Time and labour costs<\/li>\n<\/ul>\n<h2>The Bottom Line<\/h2>\n<p>Whether you want to detect distracted driving, automate coaching or avoid collisions, <a href=\"https:\/\/www.gofleet.com\/what-is-adas\/\">ADAS is an essential component<\/a> to every fleet. <a href=\"https:\/\/www.gofleet.com\/solutions\/cameras-ai\/\">Contact<\/a> your GoFleet specialist today to discuss the right AI solutions for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI dash cams are the most advanced way to protect drivers while reinforcing positive driving behaviours and compliance on the road.<\/p>\n","protected":false},"author":1445,"featured_media":34708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[704,27],"tags":[293,688,85,706],"class_list":["post-34699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dash-cameras","category-gofleet-fr","tag-adas","tag-ai-dashcam","tag-driver-safety","tag-fatigue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advanced Driver Assistance Systems: Beginner\u2019s Guide | ADAS | GoFleet<\/title>\n<meta name=\"description\" content=\"As fleets head towards automation, Advanced Driver Assistance Systems are more important to businesses than ever before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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